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PM-UWhere your product videos fit

Product video use cases for small ecommerce brands

Choose the place your clip will appear, then choose the shot. A product page, a social post and a launch teaser each need a different composition.

Product pages product photo reference

PHOTO REFERENCE · NOT GENERATED FOOTAGE

01 · 16:9

Product pages

Show the product clearly, with one controlled camera move.

Use a closed, clearly photographed product as your reference. A restrained push or slide adds movement beside your existing product photos without needing a full advertising edit.

Suggested shot
Clean Hero or Gentle Slide

Compare the label, cap, silhouette and material against the original before uploading the MP4 to your store.

Social feeds product photo reference

PHOTO REFERENCE · NOT GENERATED FOOTAGE

02 · 9:16

Social feeds

Give one product room to move in a vertical frame.

Use a portrait composition for a short product introduction. Keep the shot simple and add any captions, music or calls to action in your own editor after reviewing the result.

Suggested shot
Soft Light

Check the full clip for reflections, label changes and edges that bend as the camera moves.

New product launches product photo reference

PHOTO REFERENCE · NOT GENERATED FOOTAGE

03 · 9:16 or 16:9

New product launches

A short reveal, with space for your headline.

Introduce a new item with a gentle reveal. Leave visual room for launch details that you add later, so the model does not need to invent typography or product claims.

Suggested shot
Launch Reveal

Keep factual product information in your own text layer and verify that packaging stays consistent.

Texture and packaging product photo reference

PHOTO REFERENCE · NOT GENERATED FOOTAGE

04 · 16:9

Texture and packaging

Bring an existing detail closer.

Start from a photo that already shows the surface, glaze or packaging detail you want to highlight. Use a small move rather than asking the model to reveal parts that are not visible.

Suggested shot
Detail Focus

Generated footage is an illustration, not evidence of how a material feels or a product performs.

Prepare the clip for its destination

Review the video against your source photo, download the MP4 and upload it manually to your store or social platform. The site does not connect to Shopify, Amazon or social accounts, and it does not publish on your behalf.